About Rude

Inspired by design, quality and luxury, Sarah Shafi founded Rude Ltd (full name Rude Utilities Ltd) in 2006 & uses new design concepts to create a lifestyle brand of exceptional quality, highly functional, ultra chic & decisively sexy hands free Rude holsters, leather bags, cases, accessories
& goods for general & professional use.

Hand-crafted in London from the finest Italian leather, each piece is finished to perfection. Exquisite stitch detailing enhances your Rude experience to ensure that you look and feel good, down to the very last detail.

“Ultra-stylish, truly glamorous and decisively sexy, simply wrap the Rude holsters around your body for instant style and functionality.”

Whether it’s taking care of your personal essentials or wanting an eye-catching accessory to match your individual style… each Rude piece holds, protects and ultimately looks fabulous.

Taking fashion to new heights the Rude 2008/2009 Collection has no boundaries… The Rude Holster, The Rude Gilet and The Rude Laptop are the ultimate in style and function for men and women and will make you look and feel sexier than you can imagine! Whether it’s jet setting across the globe or cool clubbing nights or simply running around with the kids, The Rude Holster and The Rude Gilet are a super sexy, high quality and secure hands free way to carry around your essentials and are certain to be on your wishlist.

Since its launch Rude Ltd has fast become a name synonymous with style, allowing the practical and style conscious to carry their everyday essentials around in something more than just a bag.